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AdVini’s history reflects the image of the founders and entrepreneurs who nourished its history. Under the wings  of Hugues and Bernard, the  Jeanjean family who had been established in St Felix since 1870,  and their management supervised by Antoine Leccia, CEO, provided solid roots to a unique business model in the wine universe which expresses itself in the best terroirs of  France and South Africa.


Jeanjean family created the company – First Vineyard

1994 2010 - 2
1994 – 2010

Growth through acquisitions of prestigious Maisons & Vineyards :

  • 1994 : Ogier then Clos de l’Oratoire des Papes in Châteauneuf-du-Pape (2000)
  • 2003 : Rigal in Cahors
  • 2004 : Château Gassier in Provence
  • 2004 : Cazes in Roussillon
  • 2006 : Antoine Moueix, Château Capet-Guillier (2006) in Saint-Emilion & Edonia (2009)
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Acquisition of Maison Laroche in Chablis

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Implantation in South Africa

2011- 2014

Development via strategic wine estates acquisitions and signings of exclusive distribution


Acquisition of Club Français du Vin, a major player in the mail order business.

juin - oct. 2016

Acquisition of the start-up My Vitibox.

Acquisition of a stake in the start-up Prodegustation.

sept. 2016

New acquisitions in South Africa : Ken Forrester Vineyards & Le Bonheur Wine Estate.

oct. 2016

Acquisition of the Wine Estate and vineyards Champy in Beaune.

dec. 2016

Takeover of the domaines Lapalu.

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apr. 2018

Acquisition of a majority stake in Stellenbosch Vineyards

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