Our history

Home > Advini > Our history

The story of AdVini is a saga of people and family; of determined and passionate entrepreneurs who, over six generations, have established the solid foundation of a unique model in the world of wine.

From our origins in the Languedoc region where the Jeanjean family established their business in Saint-Félix-de-Lodez in 1872, we have continued to expand our horizons, explore new areas and offer the world the excellence of the terroirs in which we are rooted.

Our history is one of committed and visionary women and men, inspired by our age-old winegrowing traditions and driven by conviviality and solidarity, who continue to write the new chapters of this generous adventure.


The Jeanjean family settles in the Languedoc region of France in Saint-Félix-de-Lodez. The family business grows, observing and leading the development of new ways to enjoy wine. The business continues over four generations.


Creation of Transports Lodéziens.


Hugues and Bernard, the fifth generation of Jeanjeans, take over management of the company and continue its development.


Creation of Impressions de l’Enclos.



Acquisition of Maison Ogier, founded in 1859, a specialist in northern and southern Rhône Valley wines.


Logo Clos de l'Oratoire de Papes

Acquisition of the Clos de l’Oratoire des Papes, founded in 1880 and the crown jewel of the Châteauneuf du Pape appellation.


Antoine Leccia becomes the company’s General Director.


Growth continues with the acquisition of prestigious estates and vineyards in the south of France.

Logo Chateau Gassier

Acquisition of Château Gassier, set in the heart of the Côtes-de-Provence Sainte-Victoire appellation.

Logo Cazes

Acquisition of Maison Cazes, founded in 1895 and specialized in the terroirs of Roussillon.


Logo Antoine Moueix Propriétés

Acquisition of Antoine Moueix and the company’s Bordeaux properties, including Château Capet-Guiller, a Saint-Emilion Grand Cru.


Creation of AdVini.

Logo Domaine Laroche

Acquisition of Domaine Laroche in Chablis.

Logo Mas La Chevalière

Acquisition of Mas La Chevalière in the Languedoc region.


AdVini takes root in South Africa.

Logo L'Avenir

Acquisition of L’Avenir Wine Estate, based in Stellenbosch since the 17th century.


Logo Le Club Français du Vin

Acquisition of the Club Français du Vin.
AdVini’s B2B division expands with the acquisition of My Vitibox and Prodégustation.


AdVini’s development continues in South Africa in the Stellenbosch region.

Logo Ken Forrester

Acquisition of a majority stake in Ken Forrester Vineyards.

Logo Le Bonheur

Acquisition of the Bonheur Wine Estate, founded in 1791 by a French Huguenot family descent.

AdVini strengthens its position in Burgundy and Bordeaux.

Logo Maison Champy

Acquisition of Maison Champy, Burgundy’s oldest wine estate, founded in 1720.

Chateau Patache d'Aux

Acquisition of Château Patache d’Aux, a Cru Bourgeois du Médoc.


Sellenbosch Vineyards

Acquisition of a majority stake in Stellenbosch Vineyards.


La Collina dei Ciliegi

Creation of AdVini Italy, a partnership with La Collina dei Ciliegi, an estate located in the Verona region.


Maison BVC

Acquisition of a majority stake in Toro Loco, a Spanish brand based in Utiel-Requena (Maison Benoit Valérie Calvet).

Logo AdVini - Des Vignobles & des Hommes

Creation of an original cooperation and trade alliance in Southwest France with Vignerons de Buzet.


Logo Kleine Zalze

Acquisition of a majority stake in Kleine Zalze Wines, based in Stellenbosch.

Logo AdVini - Des Vignobles & des Hommes

AdVini and its employees celebrate the 150th anniversary of the Jeanjean family.