Our history
The story of AdVini is a saga of people and family; of determined and passionate entrepreneurs who, over six generations, have established the solid foundation of a unique model in the world of wine.
From our origins in the Languedoc region where the Jeanjean family established their business in Saint-Félix-de-Lodez in 1872, we have continued to expand our horizons, explore new areas and offer the world the excellence of the terroirs in which we are rooted.
Our history is one of committed and visionary women and men, inspired by our age-old winegrowing traditions and driven by conviviality and solidarity, who continue to write the new chapters of this generous adventure.
1872
The Jeanjean family settles in the Languedoc region of France in Saint-Félix-de-Lodez. The family business grows, observing and leading the development of new ways to enjoy wine. The business continues over four generations.
1963
Creation of Transports Lodéziens.
1965
Hugues and Bernard, the fifth generation of Jeanjeans, take over management of the company and continue its development.
1993
Acquisition of Maison Ogier, founded in 1859, a specialist in northern and southern Rhône Valley wines.
2000
Acquisition of the Clos de l’Oratoire des Papes, founded in 1880 and the crown jewel of the Châteauneuf du Pape appellation.
2003
Antoine Leccia becomes the company’s General Director.
2004
Growth continues with the acquisition of prestigious estates and vineyards in the south of France.
Acquisition of Château Gassier, set in the heart of the Côtes-de-Provence Sainte-Victoire appellation.
Acquisition of Maison Cazes, founded in 1895 and specialized in the terroirs of Roussillon.
2006
Acquisition of Antoine Moueix and the company’s Bordeaux properties, including Château Capet-Guiller, a Saint-Emilion Grand Cru.
2010
Creation of AdVini.
Acquisition of Domaine Laroche in Chablis.
Acquisition of Mas La Chevalière in the Languedoc region.
2011
AdVini takes root in South Africa.
Acquisition of L’Avenir Wine Estate, based in Stellenbosch since the 17th century.
2014
Acquisition of the Club Français du Vin.
AdVini’s B2B division expands with the acquisition of My Vitibox and Prodégustation.
2016
AdVini’s development continues in South Africa in the Stellenbosch region.
Acquisition of a majority stake in Ken Forrester Vineyards.
Acquisition of the Bonheur Wine Estate, founded in 1791 by a French Huguenot family descent.
AdVini strengthens its position in Burgundy and Bordeaux.
Acquisition of Maison Champy, Burgundy’s oldest wine estate, founded in 1720.
Acquisition of Château Patache d’Aux, a Cru Bourgeois du Médoc.
2018
Acquisition of a majority stake in Stellenbosch Vineyards.
2020
Creation of AdVini Italy, a partnership with La Collina dei Ciliegi, an estate located in the Verona region.
2021
Acquisition of a majority stake in Toro Loco, a Spanish brand based in Utiel-Requena (Maison Benoit Valérie Calvet).
Creation of an original cooperation and trade alliance in Southwest France with Vignerons de Buzet.
2022
Acquisition of a majority stake in Kleine Zalze Wines, based in Stellenbosch.